Three things that make people leave your website
-
A single image weighs 2.1 MB, and it is the one that invites people to get in touch
2.1 MB today · 123 KB saved in a modern format (−94%)
Anyone who opens the website on a phone downloads that whole image, or its medium version (1.2 MB), depending on their screen. It weighs about 50 times more than all the text on the home page. On mobile data with poor coverage, that block takes a while to appear, and it is exactly the one that needed to be seen.
How to fix it: save the image again as WebP at the size it is displayed. The design does not need to change.
-
Google does not have your address, phone number or opening hours written in a clean format
0 of 3 contact details in the technical data that Google reads
The website has them, but in the footer, as plain text. The technical data that Google reads from the website only gives the name and the social networks. If Google shows a different address or different hours, people looking for you do not know which one to trust.
How to fix it: add a block of company data with what the footer already says: address, phone number and opening hours from Monday to Friday.
-
When someone shares your website on LinkedIn, it shows up as a small thumbnail
300 × 300 px sharing image · LinkedIn asks for 1,200 × 627 px
Below 401 pixels wide, LinkedIn shows it as a thumbnail instead of a large image. People who see the link in their feed see a tiny square next to the title, not the picture.
How to fix it: upload a 1,200 × 627 px image with your logo and one of your photos, and point to it in the header of the website.
What is working well
- The server compresses the pages and uses caching. All the addresses (with and without www, with and without https) lead to a single one.
- The phone number can be tapped on a phone, on the home page and on the contact page.
- 84 of the 85 links on the contact page respond correctly. The other one is Facebook, which does not respond to automated tools: it has to be opened by hand.
What we did not look at
- Whether the page scrolls sideways on a phone and whether the text can be read in sunlight: that needs to be measured in a browser. Nor the Google business profile.
- We did not fill in the contact form. It remains to be confirmed with you that messages reach someone.
- How many people actually leave can only be known by measuring the website for a few weeks.
We go through it in 20 minutes and show you all three on your phone.